The global smartphone market experienced a remarkable rebound in 2024, surging by 7% after two consecutive years of decline, according to market research firm Canalys. In 2024, over 1.2 billion smartphones were shipped, indicating a substantial recovery in consumer demand following the COVID-19 pandemic.
Canalys analyst Runar Bjørhovde highlighted 2024 as a pivotal recovery year for the smartphone industry. The growth was primarily driven by consumers replacing devices purchased during the peak of the pandemic.
Apple maintained its position as the largest global smartphone shipper, thanks to strong performances in the European and North American markets. However, the tech giant faced a slight decline of 1%, matching Samsung’s second-place position. Chinese manufacturer Xiaomi climbed to third place, achieving a significant 15% increase in shipments compared to the previous year.
Chinese companies Huawei and Vivo also experienced remarkable growth, with shipments surging by 36% and 14%, respectively, from 2023 levels. Canalys previously reported that these companies surpassed Apple in the crucial Chinese market.
Other manufacturers, such as Lenovo and Transsion, also demonstrated strong growth, with shipment increases of 23% and 15%, respectively. Notably, Transsion secured the fourth position for the first time, underscoring its expanding influence in the global smartphone landscape.